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The Franklin Factor
The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.
🔍 What You’ll Hear:
- Real stories from the field — wins, challenges, and everything in between
- Expert insights from the agents and pros behind The Franklin Team
- Tips for buyers, sellers, and investors in today’s ever-changing market
- Updates on new home construction, market trends, and neighborhood spotlights
- Behind-the-scenes perspectives on what makes our team tick
The Franklin Factor
Building a High-Performance Real Estate Team: Leadership, Accountability & Growth with Cole Watkins
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
🎙️ Sarah Savard and Jimmy Franklin welcome Cole Watkins, co-owner of The Bridge Group, to discuss the journey of building one of Houston's top real estate teams. Cole shares how he and his wife, Kelly, got started in real estate, the lessons they learned from their early years, and why hiring a coach changed the trajectory of their business.
The conversation dives into what it really takes to lead a successful team, why most agents aren't ready to become team leaders, and the importance of accountability and consistent follow-up. Cole also explains the story behind The Bridge Group, why they made the move to eXp Realty, how they've built a strong team culture, and what they've learned about recruiting.
What We Discuss:
- 00:00 Welcome/Introducing Cole Watkins
- 05:23 Starting in Real Estate
- 11:29 Building The Bridge Group
- 16:22 Follow-Up, Coaching & Accountability
- 23:03 Discipline, Standards & Team Culture
- 34:54 Working with Your Spouse
- 40:01 Growing a Commercial Division
- 44:02 Why They Chose eXp Realty
- 46:32 Coaching with Cheplak Live
- 51:42 Trust the Process & Finding the Right Room to Grow
Guest Information:
Jimmy Franklin, Founder of The Franklin Team
Sarah Franklin Savard, Co-Owner of The Franklin Team
Cole Watkins, Guest and Licensed Agent
Links and Resources:
🌐 The Franklin Team https://thefranklinteaminc.com/
#️⃣ @Jimmyfranklin_realestate
📅 - https://thefranklinteam.youcanbook.me Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team
Next Steps:
🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.
⭐ Leave a Review: Share your thoughts and feedback.
📲 Follow Us: Connect with us on social media.
📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or Click here!
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