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The Franklin Factor
The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.
🔍 What You’ll Hear:
- Real stories from the field — wins, challenges, and everything in between
- Expert insights from the agents and pros behind The Franklin Team
- Tips for buyers, sellers, and investors in today’s ever-changing market
- Updates on new home construction, market trends, and neighborhood spotlights
- Behind-the-scenes perspectives on what makes our team tick
The Franklin Factor
Navigating Real Estate Chaos: Strategies from a Top Listing Manager
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
🎙️ Danielle Weiss hosts The Franklin Factor podcast alongside Kirsten Riddle, a listing manager who oversees approximately 60–80 listings from active status through closing. Kirsten manages everything from comps, showing requests and feedback, and seller communication to offers, negotiations, repairs, and coordination with buyer agents and title companies.
Kirsten shares how she structures her day with time blocking and “Do Not Disturb” periods, while leveraging automation through Follow Up Boss, task systems, templates, VA support, and weekly marketing reports to stay on top of high listing volume, deadlines, and option periods.
Drawing from her emergency room background, Kirsten explains how she approaches difficult but necessary conversations with sellers regarding pricing, feedback, and current market realities with both directness and empathy. The conversation also covers common seller misconceptions, current market conditions, and unusual listing situations.
What We Discuss:
00:00 Welcome and Guest Intro
01:08 Behind the Scenes of a Listing Manager
05:03 Time Blocking, Automation, and Systems
08:02 Navigating Tough Seller Conversations
14:40 Pricing Signals, Feedback, and Market Reality
21:51 Negotiation Tactics and Seller Communication
22:59 Today’s Market and Buyer Mindset
24:25 Price or Patience
27:19 Testing the Market, Appraisals, and Comps
29:39 Wild Listing Stories and Lessons Learned
37:21 Exposure vs Pricing
39:40 Rapid Fire and Wrap Up
Guest Information:
Kirsten Riddle, Listing Manager | Licensed Agent – The Franklin Team
Danielle Weiss, Host and VP of Growth - The Franklin Team
Links and Resources:
📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team
Next Steps:
🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.
⭐ Leave a Review: Share your thoughts and feedback.
📲 Follow Us: Connect with us on social media.
📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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