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The Franklin Factor
The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.
🔍 What You’ll Hear:
- Real stories from the field — wins, challenges, and everything in between
- Expert insights from the agents and pros behind The Franklin Team
- Tips for buyers, sellers, and investors in today’s ever-changing market
- Updates on new home construction, market trends, and neighborhood spotlights
- Behind-the-scenes perspectives on what makes our team tick
The Franklin Factor
Level Up Your Open Houses: Real-World Tactics from Top Agent Alex McCauley
🎙️In this episode of the Franklin Factor Podcast, host Sarah sits down with top-producing real estate agent Alex McCauley for an inside look at her open house strategy. Alex shares how she went from moving to Houston with zero connections to becoming a leading agent at eXp Realty—using open houses as her number one lead-generation tool.
She breaks down her detailed preparation process, how she approaches conversations with visitors, and the follow-up system that consistently converts walk-ins into long-term clients. Alex also highlights the importance of delivering value, building genuine relationships, and staying consistent to see real results.
The conversation dives into how she leverages social media to amplify her marketing and her commitment to continuous learning in a constantly evolving industry. Packed with practical, real-world advice, this episode is a must-listen for both new and seasoned agents looking to elevate their open house game and business strategy.
Alex McCauley contact information:
https://www.alexandrameganhomes.com/
What We Discuss:
00:00 - 01:03 Introduction and Guest Welcome
01:04 - 04:14 Alex McCauley's Real Estate Journey
04:15 - 07:33 Mastering Open Houses: Strategies and Insights
07:34 - 11:52 The Importance of Consistency and Follow-Up
11:53 - 14:54 Building Relationships and Providing Value
14:55 - 19:59 Adapting and Overcoming Challenges
20:00 - 27:40 The Power of Open Houses in Real Estate
27:41 -28:04 Engaging Buyers with Open-Ended Questions
28:05 - 28:16 Gathering Information Through Personal Questions
28:17 - 28:35 The Importance of Non-House Related Connections
28:36 - 29:22 Effective Follow-Up Strategies
29:23 - 30:04 The Sign-In Process and Its Benefits
30:05 - 30:55 Utilizing Open Home Pro for Data Collection
30:56 - 31:36 Setting Up Custom Home Searches
31:37 - 32:21 The Power of Consistent Follow-Up
32:22 - 33:11 Handling Difficult Clients and Unexpected Success
33:12 - 33:35 The Seven-Step Follow-Up Process
33:36 - 37:20 Maximizing Open House Opportunities
37:21 - 37:48 The Value of Personal Touch in Follow-Ups
37:49 - 37:59 Memorable Open House Experiences
38:00 - 43.41 Final Thoughts and Contact Information
Guest Information:
Sarah Savard, Host and Co-Owner – The Franklin Team
Alex McCauley, Guest and Licensed Agent
Links and Resources:
📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team
Next Steps:
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📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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