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The Franklin Factor
The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.
🔍 What You’ll Hear:
- Real stories from the field — wins, challenges, and everything in between
- Expert insights from the agents and pros behind The Franklin Team
- Tips for buyers, sellers, and investors in today’s ever-changing market
- Updates on new home construction, market trends, and neighborhood spotlights
- Behind-the-scenes perspectives on what makes our team tick
The Franklin Factor
How to Become a Market Expert
🎙️In this episode, Sarah Savard and Danielle Weiss dive into what it truly takes to master your local real estate market. From defining your market and leveraging community insights to understanding data, navigating interest rates, and debunking common real estate myths — this episode is packed with practical strategies to help you become a true expert in your field. Whether you're a new agent or a seasoned pro, you'll gain valuable tips on marketing, renovations, and choosing the right resources to stay ahead in an ever-changing market.
What We Discuss
- 00:00–3:44 — How Do You Define Your Market? What Does It Mean to You?
- 03:45–5:25 — Mastering Your Market: How to Truly Become a Local Expert Through Community Insight
- 05:26–10:09 — How to Dive Into Data to Be a Better Market Expert With a Balanced Perspective
- 10:10–13:47 — Navigating Interest Rates: Expert Strategies for Realtors to Serve Clients Effectively
- 13:48–20:34 — Real Estate Rollercoaster: Tips and Tricks for Navigating Various Market Cycles
- 20:35–26:53 — Debunking Real Estate Myths: Common Mistakes and Expert Tips for Success
- 26:54–30:06 — Understanding Renovations: Key Insights for Realtors on Market Value and Upgrades
- 30:07–33:01 — Staying Ahead in Real Estate: Essential Marketing Tips and Resources to Understand Your Market Better
- 33:02–35:40 — Where to Start as a New Agent
- 35:41–37:46 — Recap of Beneficial Marketing Resources
- 37:47–40:45 — The Most Important Factor to Consider in the Market and How to Select the Right Real Estate Professional for You
Guest Information:
Danielle Weiss, Host and VP of Growth - The Franklin Team
Sarah Savard, Host and Co-Owner – The Franklin Team
Links and Resources:
🌐 The Franklin Team
📅 Book a Session - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team
Next Steps:
🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.
⭐ Leave a Review: Share your thoughts and feedback.
📲 Follow Us: Connect with us on social media.
📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
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